Today I led one of my all-time favorite lunch n' learns called "Please, Don't Have a Seat" at a San Jose-based technology company. While setting up, my host filled me in on how the session was a part of their current 4-week campaign to get people moving. "Anyone who shows up today," she gleefully shared, "will get 5000 points!" And my thought was: "Oh, super!" (Please note: The sarcastic overtone is intentional.) No doubt, points, prizes and even penalties can get people in the door. But, the bigger question is – what's the fallout? And, as Rosie Ward and Jon Robison, coauthors of How to Build a Thriving Culture at Work, frequently ask, are we ultimately doing more harm than good?